Levatich sacked at HD

[Speeddog]

https://www.asphaltandrubber.com/news/ceo-matt-levatich-harley-davidson/

[Buhgaboo]

I hate everything Harley Davidson...they're like ice cream trucks...you hear one...you can't help but look...buy it's a waste of money

[Speedbag]

They've been treading water for many years. There are some new bikes coming that promise to be interesting, but it remains to be seen if they're competitive and not too late to the party.

Their electric offering is interesting, but costs about double what it should.

[Charlie98]

They've been treading water for many years.

Indeed.  Although I understand the market they are aiming at, producing the same, same, same, same bike for years and years, and then there is more competition, now, too.  They benefited from the big Bike Boom 10-15 years ago, but they didn't learn from it, unfortunately.