Well I feel stupid now. That post was right below mine. Somehow missed it when skimming.
The advice in that thread worked great. I had power at the relay and at the connection to the pump. So I yanked the fuel pump, bench tested it, found it not working, and replaced it. Bike starts and runs great now.
DMF to the rescue, as always.
where did you get the replacement fuel pump? self install or did you have a shop do it?